Cross-channel marketing engages your customers and prospects across every digital channel and any device.
At times, cross-channel marketing can be confused with two other related forms of marketing, namely multichannel and omnichannel. However, there are significant differences between the three.
Cross-channel employs multiple, connected channels to reach customers. This allows for an easier and more seamless transition from channel to channel. The different channels record information about the customer and communicate it between each other, so they can all come together into a single, consistent customer journey.
Omnichannel involves multiple channels being interconnected as well as interactive. These channels simultaneously exchange information about customers and join together to create a seamless, comprehensive experience.
Multichannel marketing means using multiple channels to connect and engage with customers. They, however, are not connected to each other, and thus do not provide a seamless, connected experience.
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ESSENTIAL STRATEGIES FOR EFFECTIVE CUSTOMER SERVICE. BY ORACLE
Personalized marketing means delivering relevant messaging to your audience at the right time on the right channel. Audience segmentation helps you achieve this by breaking a large pool of people into smaller, more defined groups in order to target campaigns more precisely. With effective audience segmentation, your marketing efforts are more relevant, customers are more engaged, and spend more.
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ESSENTIAL STRATEGIES FOR AUDIENCE SEGMENTATION. BY ORACLE
